Business worth $3 million. A woman quit her high-paying job for a TikTok blog
At first, the girl just wanted to help her colleagues, and then it turned into a business
A woman quit her high-paying job to devote more time to her TikTok blog. The risk turned out to be justified, because the business in the social network now brings her millions.
In 2016, Vivian Tu started working as a trader at the largest US bank, JP Morgan. After a few years there, she felt undervalued, so she quit. She probably didn't even think how life would change a few years after that. The blogger told Business Insider her story.
Vivian shared that she later got a job at BuzzFeed and worked with the company's partners. But, in addition to working with clients, colleagues asked her many questions about finances, insurance, etc.
“I received so many similar questions that I decided to post this information online. And it's not because of a desire to become an influencer, I just thought it was an interesting way to help colleagues,” the woman explained.
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The first video was nothing special, but it started everything
A woman shared that she posted her first TikTok video on January 1, 2021, and it went viral. Thanks to this, 100,000 people subscribed to it. users in just one week. Although, according to Vivian herself, the video was not special.
She said in the video that she doesn't have get-rich schemes, but can help handle finances.
@yourrichbff Welcome to #richtok, kids! #financetok #budgettok #fyp #Welcome2021 #RareAesthetic ♬ Rich Girl – Daryl Hall & John Oates
Later, she started making money as a blogger, in particular from advertising on TikTok and other social networks. And now Vivian also receives money through partnerships with brands and as an advance for her book on finance.
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Corporate work is not a wolf – it will not run away into the forest
A year and three months after the first video was published, Vivian decided to resign from BuzzFeed to devote more time to the blog.
“You can always return to corporate work. You don't want to look back at this moment when you're 40, 50, 60 and think what if,” she told herself.
The woman put aside $100,000. from her wages (yes, the job was really profitable), but she was equally afraid of being fired. She consulted with a lawyer and a manager so she wouldn't waste her options. And after a while, the blog developed so much that she was even advised to hire an agent.
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Vivian is passionate about teaching people how to manage their finances, not just being an influencer. Of course, it also helped her financially. Yes, last year she received $300,000, and the business brought in $3 million in total. Part of it went to pay the team and invest in her own business.
She continues to develop a blog, regularly publishes videos and addresses the audience as if they were friends. And, obviously, it brings results.